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#1227158 - Mon Oct 08 2018 10:08 AM Re: Oddest, goofiest and most interesting comic book ads [Re: Wonder Boy]
Wonder Boy
Online   content brutally Kamphausened

Registered: Wed Sep 12 2001
Posts: 18716
Loc: A glorious bold new America


The Dark Past of Sea Monkeys
https://www.youtube.com/watch?v=A0xXKCOSZuQ


A mind-blowing look at the invention of "Sea Monkeys" and the very successful marketing of them to kids
over several decades up through the 1970's. Apparently a unique but very successful advertising vehicle
at the time.


https://en.wikipedia.org/wiki/Sea-Monkeys



I also never knew that Joe Orlando was the artist of the ads used.

The "dark" part comes in about 12 minutes into the video. The ironies abound.



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#1227240 - Tue Oct 09 2018 02:27 AM Re: Oddest, goofiest and most interesting comic book ads [Re: Wonder Boy]
Wonder Boy
Online   content brutally Kamphausened

Registered: Wed Sep 12 2001
Posts: 18716
Loc: A glorious bold new America






A 1978 (just before the implosion) DC house ad for their Direct Currents newsletter.

From BATMAN FAMILY 17, and other books that month.

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#1227241 - Tue Oct 09 2018 02:47 AM Re: Oddest, goofiest and most interesting comic book ads [Re: Wonder Boy]
Wonder Boy
Online   content brutally Kamphausened

Registered: Wed Sep 12 2001
Posts: 18716
Loc: A glorious bold new America
AMAZING WORLD OF DC COMICS ran a sporadic 17 issues, and had 2 to 3 months of previews per issue.
(August 1974-April 1978)
https://www.mycomicshop.com/search?TID=463981


Oddly, I can't find any image or info on the DIRECT CURRENTS newsletter in the ad above,
but it is said to have been published for about a year.


DC COMING ATTRACTIONS, an 8 X 11" 4-page monthly newsletter, replaced it from July 1978-1984
https://kupps.malibulist.com/2015/12/01/obscurities-dc-coming-attractions/


The DC RELEASES newsletter of monthly titles, also 8 X 11", ran from 1984-1988
https://www.mycomicshop.com/search?TID=13379021


DC DIRECT CURRENTS, a 7 X 10" full color comic size previews flier, ran from 1988-1996.
https://www.mycomicshop.com/search?TID=512681
https://www.mycomicshop.com/search?TID=13168231


DC COMING COMICS, a 1992 aborted 4-issue promotion attempt
https://www.mycomicshop.com/search?TID=19643285



I remember in the days of the DC message boards (2000-2003), they previewed monthly comics
online on DC's site, and I used to read through them. I don't know at what point they
discontinued the printed version.
I think it's a mistake not to have a page in each issue listing all your monthly releases, whether
DC, Marvel, Dark Horse, Image, or whoever. Where better to promote your line, than in the
comics themselves? As is obvious, I love a lot of these ads from the 1960's/1970's era, where
they had the good sense to do so.




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#1227242 - Tue Oct 09 2018 03:06 AM Re: Oddest, goofiest and most interesting comic book ads [Re: Wonder Boy]
Wonder Boy
Online   content brutally Kamphausened

Registered: Wed Sep 12 2001
Posts: 18716
Loc: A glorious bold new America



https://en.wikipedia.org/wiki/Direct_Currents


 Quote:
Direct Currents was first used as the name of a text feature appearing in DC's comics beginning in 1966.[1]
In the 1970s, the feature appeared in DC's fan magazine The Amazing World of DC Comics.[1]
From the late 1970s to the early 1980s, the name was also used for one of the features in DC's Daily Planet house ads.

From November 1976 to July 1977, DC had its own toll-free phone number called the Direct Currents Hot-Line, where fans
could hear pre-recorded messages from DC staff about upcoming titles. The phone number was so popular (it was
receiving an average of 100,000 calls a week toward its end) that it had to be shut down due to strain on the telephone
system.[2]

Beginning in 1978 and lasting a little more than a year,[3] Direct Currents was the name for a one-page newsletter.[1]
The newsletter, which was available by subscription, featured a 13" by 18" poster cover.[4]


[ Not listed, from July 1978-1984, the newsletter was called DC COMING ATTRACTIONS.

And 1984-1988, a mostly black-and-white or one-color 8 X 11 4-page newsletter titled DC RELEASES. ]



In 1988, Direct Currents became the title of a free monthly newsletter distributed by comic book stores, containing
articles about DC Comics titles being released that month as well as a checklist of the month's new releases. It was a
replacement for DC's previous newsletter, DC Releases.[1]
Unlike DC Releases, which was printed in black and white and magazine-sized, Direct Currents was printed in color and was
the size of a regular comic book. Eventually, Direct Currents contained a flipbook format, with one side containing
features about DC Universe titles, and the other containing features about titles from DC's Vertigo and Paradox Press
imprints.[5] The newsletter ran for a total of 92 issues, ending in 1995, and also produced two specials.

Beginning in November 2016, the name was used for a free quarterly magazine offering sneak peeks of every DC title.[6]
However, the book was cancelled after only one issue.[7]



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