Curiously enough, I like the new logo.
Animated logos make heaps of sense given the expansion of the business into new media.
I think it shows some creativity and flexibility. I really like the Watchmen version with the flick of blood. They're taking their creative assets and incorporating elements of them into their corporate icon. It's a nice representation of what they are: their creative output.
Thanks for the link too: I'm going to use that in a seminar on logos in the next few weeks.
