i think a lot of the times, the fans don't even realize.
attendance usually jumps a good deal when the yankees are in town. for some ballparks, as much as 35%. its a lotta people who don't normally go to the games, so they don't realize they're paying more since they don't know what the base price is.
its like stadium cheap heat!
but it screws over all of the loyal fans. and, at the same time, might seem off-putting to the new fans, who might not wanna attend future games because tickets cost too much -- not knowing that they normally don't.
