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By DOUGLAS SCHOEN




President Obama and the Democratic leadership are making a critical error in embracing the Occupy Wall Street movement—and it may cost them the 2012 election.

Last week, senior White House adviser David Plouffe said that "the protests you're seeing are the same conversations people are having in living rooms and kitchens all across America. . . . People are frustrated by an economy that does not reward hard work and responsibility, where Wall Street and Main Street don't seem to play by the same set of rules." Nancy Pelosi and others have echoed the message.


Yet the Occupy Wall Street movement reflects values that are dangerously out of touch with the broad mass of the American people—and particularly with swing voters who are largely independent and have been trending away from the president since the debate over health-care reform.

The protesters have a distinct ideology and are bound by a deep commitment to radical left-wing policies. On Oct. 10 and 11, Arielle Alter Confino, a senior researcher at my polling firm, interviewed nearly 200 protesters in New York's Zuccotti Park. Our findings probably represent the first systematic random sample of Occupy Wall Street opinion.

Our research shows clearly that the movement doesn't represent unemployed America and is not ideologically diverse. Rather, it comprises an unrepresentative segment of the electorate that believes in radical redistribution of wealth, civil disobedience and, in some instances, violence. Half (52%) have participated in a political movement before, virtually all (98%) say they would support civil disobedience to achieve their goals, and nearly one-third (31%) would support violence to advance their agenda.

The vast majority of demonstrators are actually employed, and the proportion of protesters unemployed (15%) is within single digits of the national unemployment rate (9.1%).

An overwhelming majority of demonstrators supported Barack Obama in 2008. Now 51% disapprove of the president while 44% approve, and only 48% say they will vote to re-elect him in 2012, while at least a quarter won't vote.

Fewer than one in three (32%) call themselves Democrats, while roughly the same proportion (33%) say they aren't represented by any political party.

What binds a large majority of the protesters together—regardless of age, socioeconomic status or education—is a deep commitment to left-wing policies: opposition to free-market capitalism and support for radical redistribution of wealth, intense regulation of the private sector, and protectionist policies to keep American jobs from going overseas.

Sixty-five percent say that government has a moral responsibility to guarantee all citizens access to affordable health care, a college education, and a secure retirement—no matter the cost. By a large margin (77%-22%), they support raising taxes on the wealthiest Americans, but 58% oppose raising taxes for everybody, with only 36% in favor. And by a close margin, protesters are divided on whether the bank bailouts were necessary (49%) or unnecessary (51%).

Thus Occupy Wall Street is a group of engaged progressives who are disillusioned with the capitalist system and have a distinct activist orientation. Among the general public, by contrast, 41% of Americans self-identify as conservative, 36% as moderate, and only 21% as liberal. That's why the Obama-Pelosi embrace of the movement could prove catastrophic for their party.

In 1970, aligning too closely with the antiwar movement hurt Democrats in the midterm election, when many middle-class and working-class Americans ended up supporting hawkish candidates who condemned student disruptions. While that 1970 election should have been a sweep against the first-term Nixon administration, it was instead one of only four midterm elections since 1938 when the president's party didn't lose seats.



With the Democratic Party on the defensive throughout the 1970 campaign, liberal Democrats were only able to win on Election Day by distancing themselves from the student protest movement. So Adlai Stevenson III pinned an American flag to his lapel, appointed Chicago Seven prosecutor Thomas Foran chairman of his Citizen's Committee, and emphasized "law and order"—a tactic then employed by Ted Kennedy, who denounced the student protesters as "campus commandos" who must be repudiated, "especially by those who may share their goals."

Today, having abandoned any effort to work with the congressional super committee to craft a bipartisan agreement on deficit reduction, President Obama has thrown in with those who support his desire to tax oil companies and the rich, rather than appeal to independent and self-described moderate swing voters who want smaller government and lower taxes, not additional stimulus or interference in the private sector.

Rather than embracing huge new spending programs and tax increases, plus increasingly radical and potentially violent activists, the Democrats should instead build a bridge to the much more numerous independents and moderates in the center by opposing bailouts and broad-based tax increases.

Put simply, Democrats need to say they are with voters in the middle who want cooperation, conciliation and lower taxes. And they should work particularly hard to contrast their rhetoric with the extremes advocated by the Occupy Wall Street crowd.
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Mr. Schoen, who served as a pollster for President Bill Clinton, is author of "Hopelessly Divided: The New Crisis in American Politics and What It Means for 2012 and Beyond," forthcoming from Rowman and Littlefield.