I honestly didn't see him doing anything that a dozen other black musicians haven't already done. Taking shots at "white racist" America, and dwelling on a level of racism that is at least 50-plus years in the past, if it even still exists.

When 200 "alt-right" idiots tried to keep alive this kind of past racism in a Charlottesville show of force, they were basically laughed out of town by the very tens of thousands of whites in that city they were trying to rally.

How different is this guy's video from a million other cheap stunts in other black/rap/hiphop videos, such as Kanye West or whoever shooting Trump in effigy?
Whether it's shooting Trump, or shooting cops, or otherwise gesturing violently at white America, when that shock value is used over and over in black videos (the common denominator being black gangsta-types shooting at and raging on white America), at what point does it become cliché and dull, repetitive, banal. All it really does is confirm the stereotype of black thugs with guns shooting people. There is no clear message in the video beyond that.