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A collection of DC house ads from the 1971-1972 period, posted by DC letterer and sometimes artist Todd Klein.
Collecting ads from that era by letterer Gaspar Saladino.
Especially memorable for me is this one, announcing the first ACBA awards in 1971, for books published in the previous year 1970 :
![[Linked Image from kleinletters.com]](https://kleinletters.com/Blog/wp-content/uploads/2021/09/71-07_Action406_ACBAAwards.jpg)
With,obviously, illustrations of DC artists by Neal Adams. This was published in DC issues dated Nov and Dec 1971.
Adams also illustated a full-page house ad announcing the Alley Award winners (hosted by Phil Seuling, at the New York comic art convention, the last year the Alleys were awarded), published in issues dated Dec 1970, awarded to material published in the previous 1969 year.
https://viewcomiconline.com/batman-v1-227/ (on page 33 )
Here's a link to all the Alley awards and Shazam awards given, and to other U.S. comics awards :
The Alley awards were selected and given by fans at the annual New York comic art convention, hosted by Phil Seuling, from 1961-1969.
The Shazam awards were selected by comics professionals annually at a banquet dinner, from 1970-1974.
And after that organization broke up, there were no U.S. awards for an entire decade, until the short-lived Kirby awards in 1985 to 1987. Which were than replaced by the Eisner and Harvey awards, among others.
I kind of didn't notice ACBA's disappearance at first, because some British fans created the Eagle awards beginning in 1977, that were listed annually in Marvel Bullpen pages and letters pages, in the years after the ACBA awards ended. But these were fan awards also, not like the ACBA. But in those pre-internet days, before even the COMICS JOURNAL and AMAZING HEROES, and COMIC BUYERS' GUIDE, there wasn't a lot of knowledge about how these awards were created or annually awarded. And it was mostly a case of either Marvel or DC gloating in a house ad when they had a particularly good year at the awards, and not mentioning awards at all when they didn't, without a lot of consistency (from 1961-1984) about how or where they were awarded.
