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[Linked Image from 2.bp.blogspot.com]

https://dangerousuniverse.com/wp-co...ler-The-Dark-Knight-Poster-1300x1632.jpg
https://dangerousuniverse.com/wp-co...iller-The-Dark-Knight-Poster-768x964.jpg

The advance house ads for Miller's THE DARK KNIGHT RETURNS, in 1986.
If we only knew just how phenomenally popular that series would be, that ended up selling out even second and third printings.

Just two years before, Frank Miller's RONIN was highly anticipated and turned out to be a poor seller, for all its quality.
DARK KNIGHT RETURNS was the polar opposite reaction, under-ordered and low expectations, whose unexpected success even generated interest in the previous RONIN series, that it never had up till that point, and generated sudden demand in all other prior work by Miller.