Beer should be served ice-cold for best flavor
This is an unfortunate myth perpetuated by the major commercial breweries – especially
for their lite beers. The fact is, flavor typically diminishes when beer is served ice-
cold. It may make for a thirst-quenching, refreshing beverage, but often bears little
resemblance to traditional beer. Several beers are, in fact, best served much closer to
room temperature or slightly cool and are considered undrinkable when icy cold – such as
Guinness and many of the traditional English ales.
