Burton's Batman was the top grossing film of 1989. It sold very well in VHS and earned a good deal with its broadcasting deals. By the Hollywood creative accounting practices, it has never made a profit. Yet WB spun three direct sequels and an animated TV show off of it.
whomod said: I generally don't like it when people decide to play by the rules against people who don't play by the rules. It tends to put you immediately at a disadvantage and IMO is a sign of true weakness. This is true both in politics and on the internet."