If it's true? Nothing. Otherwise, it is defamation. A lot of people aren't seeing any truth in it and, apparently, a lot of his advertisers agree with them (Sleep Number, The Sleep Train, Quicken Loans, Legal Zoom, Citrix, Carbonite, ProFlowers, Tax Resolution, AOL, Bonobos, Sears, Allstate Insurance, Sensa, Bare Escentuals, Vitacost, Hadeed Carpet, Thompson Creek Windows, PolyCom, Service Magic, AccuQuote Life Insurance, Geico, John Deere, Stamps.com, and St. Vincent’s Medical Center so far).