TOMB OF DRACULA, Blade, Morbius the Living Vampire... Vampires were quite the rage at Marvel in the 1970's era. And had quite a few new appearances and miniseries into the 1980's and 1990's.
I wish them luck with this latest twist on the vampire schtick.
I haven't read it yet, but my first impression is it's a twist on MARVEL ZOMBIES, only instead of zombies, all the Marvel characters get turned into vampires.