The only thing I can think of is: DC is afraid to let Diana become as big an icon as Batman and Superman.

Think about it. There are other male heroes who get more specials and one-shots than a lot of the female heroes.

Take The Brave and the Bold stories/one shots. Granted the GL/Flash friendship is unique into itself, but should they (sorry guys) get more hype or status than Diana/Wonder Woman?

DC needs to really look at what they have and start using their brains.

When you walked into the (now nonexistant) WB Stores, what did you see in the girls/womens section? Tweety. The Power Puff Girls. Scooby Doo. In the two stores that were in my area, all I found related to WW were the smaller items (key chains, the beanie doll, small notepads, mugs, a glass, etc.) and then some really higher priced items (a Fossil watch {which I own & wear all the time}, the $45 or $75 statue and the smaller, gold brushed figurine for almost $100).

When it came to DC characters in the WB stores it was all about Bats and Supes. It was as biased as hell and I think it's because DC is just too damned scared to grab their own balls and make something happen.