aww c'mon, you think there's secretive conspiracy sexist reasons why ww isnt as popular?
i dont think there's any real scheme behind it.
i think it comes down to this -- comic fans are 75% (and thats being less than generous) male. similarly, 75% kids (less than 18).
boys dont wanna girl super hero, any more than they want girl action figures.
plastic-man is also 60+ years old now, and he has even less attention than wondie (and he even had his own cartoon! with hula hula! 
)
the reason i stray from wonder woman now (that im the comic book geekiest that i've been in my life) is because she's too fucking confusing. what i know of her (current) history and character, there's just too much going on. even when i open up the issues, all i see is hundreds of words per page that read like they'd only make sense to someone who's been following the book since day 1.
for ww: i know lynda carter. thats just about it. she's a princess, her name's diana, she has(d) a see-thru plane even tho she can fly, and her bracelets make bullets bounce away. her powers are 90% of just about whatever superman has.
id say thats the general opinion and knowledge of wondie for any one not reading the book.
what she needs is a starting point. byrne tried to do that, but sorta (really) fucked it up.
she needs paul dini. he's the king at taking the best of everything offered, and amalgamating it into one ideal. he's also the king at taking something incredibly lame, and making it incredibly cool (i.e; mr freeze).
i dunno how his book with alex ross is (havent read it yet), but im guessing its great. but, i think diana would do better still with an animated(-like) paul dini book. the art doesnt have to be the animated style, but the stories would do great in that fashion.
simplifying everythign so new readers can jump in. iconizing her, and all things about her that make wondie unique (her villains, her heritage, the theological lifestyle, her royalty, etc).
