A friend of yours (assuming you have one) approaches you about your comic fandom. Apparently, they've been thinking of collecting, but they want to read some good comics. You can recommend ten titles to your friend - the universal stuff that every reader should have experienced.
What ten titles do you recommend?
(*NOTE* - Entire series or runs can be included if they were written by the same author - i.e. Morrison's JLA, Ellis' Planetary, Gaiman's Sandman, etc.)