That's pretty cool. I'll have to do some searching for that in the near future.
Now, let's play a game called "DC Direct vs. (Mattel) DC Superheroes." I'll post pictures of figures as made by both companies and you judge whose kicks more ass.
Let's get started with some side-by-side comparisons starring the figures from DC Superheroes wave 4:

DC Direct (DCD) Crisis on Infinite Earths Brainiac(left), DC Super Heroes (DCSH) Brainiac (right)

DCD Crisis on Infinite Earths Lex Luthor (left), DCSH Lex Luthor (right)

From left to right: DCD Darkseid (From New Gods 2 Pack), DCSH Darkseid, DCD Superman/Batman series 2 Darkseid
Now for the "judge for yourself" comparisons:

DCD Batman: Hush Batman


DCSH Wave 3 Batman

DCD Return of Superman Steel

DCSH Steel

DCD Secret Files Mr. Freeze

DCSH Mr. Freeze

DCD Infinite Crisis Mongul

DCSH Mongul

DCD Superman/Batman series 2 Supergirl

DCSH Supergirl