I'd like to say I'm shocked, but I'm not. DC's hype machine all but admitted/bragged that the purpose of IC was to make the DCU more grim and gritty. And coupled with the various people saying that DiDio hated, hated, "fun" characters, it only stood to reason.

Going off topic a bit, the blogger's friend described here sounds disturbingly like LLance: "An older man, has had health problems for a while now. ....He would rather spend his last dime on the latest Marvel Essentials or art supplies than his diabetes medication. Do you know how many people I've known like that in my life?"