people say Archie still sells, but does it? and to whom and how many? I still see the digests at grocery stores, but I never see anyone buying them. although my brother devoured them when he was younger.
I know the "new look" wasn't met well, but again, how many of the people who complained about that actually buy and/or read the Archie stuff?
It does sell.Mostly it's parents picking up books for their kids.They shy away from super-heroes and buy the digests or comics that have Archie & friends or Disney,Scooby-Doo,Sonic and such.